Independence Day Campaign Saluting India’s Valiant Souls: “Meri Mati Mera Desh”

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In the latest edition of “Mann Ki Baat,” Prime Minister Narendra Modi unveiled a novel initiative to mark the 77th Independence Day. The “Meri Mati Mera Desh” campaign, an integral part of the Amrit Mahotsav celebrations, stands as a heartfelt homage to the martyrs who laid down their lives for the nation’s freedom. From August 9, 2023, to August 15, 2023, this initiative seeks to rekindle a genuine sense of patriotism, encapsulated in the phrase, “Mitti ko naman, veeron ka vandan.”

A Tribute Culminating in Azaadi ka Amrit Mahotsav

The 77th Independence Day not only signifies India’s historic journey but also marks the grand culmination of the Azaadi ka Amrit Mahotsav. Prime Minister Modi’s proposal for the “Meri Maati Mera Desh” campaign beautifully aligns with its slogan, emphasising reverence for the soil and deep respect for the Bravehearts. This nationwide endeavour, as described on the campaign’s official platform, seeks to commemorate the nation’s achievements and honour its heroes.

Fostering “Jan Bhagidari” through Diverse Initiatives

This year’s campaign shines a spotlight on “Jan Bhagidari”, or people’s participation, as it orchestrates a plethora of events and programs spanning various levels, from villages and Panchayats to Blocks, Urban Local Bodies, States, and the National level. Prime Minister Modi elaborated on the campaign’s core in Episode 103 of Mann Ki Baat, highlighting the manifold programs designed across the nation to honour the sacrifices of the martyrs. Countless village panchayats will be adorned with distinctive plaques commemorating these luminaries.

Symbolic Journey of the “Amrit Kalash Yatra”

Central to the campaign is the poignant “Amrit Kalash Yatra,” symbolising unity and respect for the nation’s heroes. Soil collected from every corner of India, stored in 7500 urns, will converge in the capital city of Delhi. This symbolic journey will be accompanied by saplings representing diverse regions of the country. The merging of soil and saplings from these urns will give birth to the “Amrit Vatika,” a significant monument near the National War Memorial, embodying the spirit of ‘Ek Bharat Shrestha Bharat.’

Events and Activities Unveiled

The campaign serves as a tribute to both the land of India and its brave inhabitants, fostering interactions and mutual understanding among people hailing from diverse states and Union Territories. The campaign encompasses a series of key events and activities:

  • Dedication of Shilaphalakam: Installation of nameplates honouring courageous Veers.
  • Panch Pran Pledge: A solemn commitment to uphold the nation’s ideals.
  • Vasudha Vandan: Creation of the Amrit Vatika with 75 saplings of indigenous trees.
  • Veeron Ka Vandan: Honoring freedom fighters and valiant defenders, along with their families.
  • National Flag Hoisting and Anthem Singing: Celebrating national symbols with a profound sense of pride.

Active Participation and Meaningful Conclusion

In summary, the “Meri Maati Mera Desh” campaign brings forth an innovative approach to commemorate the 77th anniversary of India’s independence. Citizens across the nation have the opportunity to actively engage by contributing soil from their ancestral or historically significant places to the Ministry of Culture. This soil holds a significant role in the creation of the Amrit Vatika, serving as a poignant symbol of the nation’s unity and deep reverence for its unsung heroes.

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/* ===== SIDEBAR CEO BANNER STYLES ===== */ .ceo-sidebar-banner { width: 100%; max-width: 300px; background: linear-gradient(135deg, #8B0000 0%, #FF1C1C 100%); color: #ffffff; border-radius: 10px; font-family: 'Segoe UI', system-ui, -apple-system, sans-serif; box-shadow: 0 3px 15px rgba(0,0,0,0.2); position: relative; padding: 20px; margin: 15px auto; overflow: hidden; isolation: isolate; } .ceo-sidebar-banner::before { content: ""; position: absolute; inset: 0; background: radial-gradient(circle at 20% 30%, rgba(255,255,255,0.12) 0%, transparent 50%), radial-gradient(circle at 80% 70%, rgba(255,255,255,0.08) 0%, transparent 50%); z-index: 1; pointer-events: none; } .ceo-sidebar-content { position: relative; z-index: 2; text-align: center; } .ceo-sidebar-title { font-size: 1.4rem; font-weight: 700; margin: 0 0 12px 0; line-height: 1.2; color: #ffffff; text-shadow: 0 1px 3px rgba(0,0,0,0.3); } .ceo-sidebar-subtitle { font-size: 0.95rem; font-weight: 500; line-height: 1.4; color: rgba(255,255,255,0.9); margin-bottom: 15px; min-height: 40px; display: flex; align-items: center; justify-content: center; transition: all 0.5s ease; } .ceo-sidebar-btn { background: linear-gradient(135deg, #ffffff 0%, #f8f9fa 100%); color: #8B0000; font-weight: 700; padding: 12px 24px; font-size: 0.95rem; text-decoration: none; border-radius: 25px; box-shadow: 0 3px 10px rgba(255, 255, 255, 0.3); transition: all 0.3s ease; text-align: center; border: 2px solid transparent; display: block; width: 100%; margin: 15px 0; text-transform: uppercase; letter-spacing: 0.3px; } .ceo-sidebar-btn:hover { transform: translateY(-2px); box-shadow: 0 5px 15px rgba(255, 255, 255, 0.4); } .ceo-sidebar-covers { width: 100%; height: 120px; position: relative; overflow: hidden; border-radius: 8px; margin-top: 10px; } .ceo-sidebar-track { display: flex; height: 100%; position: absolute; left: 0; top: 0; animation: sidebarSlide 30s linear infinite; } .ceo-sidebar-cover-group { display: flex; height: 100%; gap: 8px; padding: 0 8px; flex-shrink: 0; align-items: center; } .ceo-sidebar-cover-item { height: 100%; flex: 1; display: flex; align-items: center; justify-content: center; background: rgba(255, 255, 255, 0.08); border-radius: 6px; padding: 5px; backdrop-filter: blur(5px); } .ceo-sidebar-cover-item img { height: 100%; width: auto; max-width: 100%; object-fit: contain; border-radius: 3px; box-shadow: 0 2px 8px rgba(0, 0, 0, 0.2); transition: transform 0.3s ease; } .ceo-sidebar-cover-item:hover img { transform: scale(1.08); } .ceo-sidebar-floating { position: absolute; background: rgba(255,255,255,0.08); border-radius: 50%; animation: sidebarFloat 8s ease-in-out infinite; z-index: 1; } @keyframes sidebarSlide { 0% { transform: translateX(0); } 100% { transform: translateX(calc(-100% / 2)); } } @keyframes sidebarFloat { 0%, 100% { transform: translateY(0px) translateX(0px); } 33% { transform: translateY(-10px) translateX(5px); } 66% { transform: translateY(5px) translateX(-5px); } } .ceo-sidebar-covers:hover .ceo-sidebar-track { animation-play-state: paused; } .ceo-sidebar-subtitle.active { animation: sidebarTextFade 0.6s ease-out; } @keyframes sidebarTextFade { 0% { opacity: 0; transform: translateY(10px); } 100% { opacity: 1; transform: translateY(0); } } /* ===== RESPONSIVE DESIGN ===== */ @media (max-width: 768px) { .ceo-sidebar-banner { max-width: 100%; margin: 10px 0; padding: 15px; } .ceo-sidebar-title { font-size: 1.3rem; } .ceo-sidebar-covers { height: 100px; } .ceo-sidebar-btn { padding: 10px 20px; font-size: 0.9rem; } } @media (max-width: 480px) { .ceo-sidebar-banner { border-radius: 8px; padding: 12px; } .ceo-sidebar-title { font-size: 1.2rem; } .ceo-sidebar-covers { height: 90px; } .ceo-sidebar-cover-group { gap: 6px; padding: 0 6px; } } /* ===== ACCESSIBILITY ===== */ @media (prefers-reduced-motion: reduce) { .ceo-sidebar-track { animation: none; position: relative; transform: none !important; justify-content: center; } .ceo-sidebar-floating { animation: none; } * { animation-duration: 0.01ms !important; animation-iteration-count: 1 !important; } } .ceo-sidebar-btn:focus { outline: 2px solid #ffffff; outline-offset: 2px; }
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document.addEventListener('DOMContentLoaded', function() { const sidebarBanner = document.getElementById('ceoSidebarBanner'); const sidebarText = document.getElementById('ceoSidebarText'); if (!sidebarBanner || !sidebarText) return; const sidebarTexts = [ "CEO Interviews & Analysis", "Industry Trends & Insights", "Growth Strategies", "Leadership Stories", "Business Intelligence" ]; let currentTextIndex = 0; let textInterval; let isSidebarVisible = false; function updateSidebarText() { sidebarText.style.opacity = '0'; setTimeout(() => { currentTextIndex = (currentTextIndex + 1) % sidebarTexts.length; sidebarText.textContent = sidebarTexts[currentTextIndex]; sidebarText.style.opacity = '1'; sidebarText.classList.add('active'); setTimeout(() => sidebarText.classList.remove('active'), 600); }, 300); } // Intersection Observer for sidebar const sidebarObserver = new IntersectionObserver((entries) => { entries.forEach(entry => { isSidebarVisible = entry.isIntersecting; if (isSidebarVisible) { textInterval = setInterval(updateSidebarText, 3500); setTimeout(updateSidebarText, 500); } else { clearInterval(textInterval); } }); }, { threshold: 0.1 }); sidebarObserver.observe(sidebarBanner); // Image optimization for sidebar const sidebarImages = sidebarBanner.querySelectorAll('img'); sidebarImages.forEach(img => { img.onerror = function() { this.style.opacity = '0.3'; console.log('Sidebar image failed to load:', this.alt); }; img.onload = function() { this.style.opacity = '1'; }; }); // Cleanup window.addEventListener('beforeunload', () => { clearInterval(textInterval); }); document.addEventListener('visibilitychange', () => { if (document.hidden) { clearInterval(textInterval); } else if (isSidebarVisible) { textInterval = setInterval(updateSidebarText, 3500); } }); // Pause on hover for better UX sidebarBanner.addEventListener('mouseenter', () => { if (textInterval) clearInterval(textInterval); }); sidebarBanner.addEventListener('mouseleave', () => { if (isSidebarVisible) { textInterval = setInterval(updateSidebarText, 3500); } }); });
.ceo-ad-300x300 { width: 300px; height: 300px; background: linear-gradient(145deg, #ffffff 0%, #f8f9fa 100%); border-radius: 12px; overflow: hidden; position: relative; box-shadow: 0 10px 25px rgba(227, 0, 15, 0.15), 0 5px 10px rgba(0, 0, 0, 0.1); cursor: pointer; transition: all 0.4s ease; border: 1px solid rgba(227, 0, 15, 0.1); font-family: Arial, sans-serif; box-sizing: border-box; } .ceo-ad-300x300:hover { transform: translateY(-5px); box-shadow: 0 15px 30px rgba(227, 0, 15, 0.25), 0 8px 15px rgba(0, 0, 0, 0.15); } .ceo-ad-brand-strip { position: absolute; top: 0; left: 0; width: 100%; height: 6px; background: linear-gradient(90deg, #e3000f 0%, #ff4d4d 100%); z-index: 10; } .ceo-ad-corner-accent { position: absolute; top: -40px; right: -40px; width: 120px; height: 120px; background: rgba(227, 0, 15, 0.08); border-radius: 50%; z-index: 1; } .ceo-ad-content { padding: 18px; color: #222; height: 100%; display: flex; flex-direction: column; position: relative; z-index: 2; box-sizing: border-box; } .ceo-ad-header { display: flex; align-items: center; margin-bottom: 12px; justify-content: space-between; } .ceo-ad-logo-container { display: flex; flex-direction: column; } .ceo-ad-logo { font-weight: bold; font-size: 18px; color: #e3000f; font-family: "Times New Roman", Times, serif; line-height: 1; } .ceo-ad-logo-subtitle { font-size: 8px; font-weight: bold; color: #666; text-transform: uppercase; letter-spacing: 1px; font-family: Arial, sans-serif; margin-top: 2px; } .ceo-ad-feature-badge { background: #e3000f; color: white; font-size: 8px; font-weight: bold; padding: 4px 6px; border-radius: 3px; font-family: Arial, sans-serif; } .ceo-ad-title { font-size: 20px; font-weight: bold; line-height: 1.2; margin-bottom: 8px; color: #222; text-align: center; } .ceo-ad-subtitle { font-size: 11px; color: #555; margin-bottom: 15px; line-height: 1.3; text-align: center; font-family: Arial, sans-serif; } .ceo-ad-features-container { display: grid; grid-template-columns: 1fr 1fr; gap: 8px; margin-bottom: 15px; } .ceo-ad-feature { display: flex; flex-direction: column; align-items: center; text-align: center; padding: 8px 5px; background: rgba(227, 0, 15, 0.05); border-radius: 6px; transition: all 0.3s ease; height: 60px; justify-content: center; box-sizing: border-box; } .ceo-ad-feature:hover { background: rgba(227, 0, 15, 0.1); transform: translateY(-2px); } .ceo-ad-feature-icon { color: #e3000f; font-size: 16px; margin-bottom: 5px; } .ceo-ad-feature-text { font-size: 9px; font-weight: bold; color: #444; line-height: 1.2; } .ceo-ad-cta-section { display: flex; justify-content: space-between; align-items: center; margin-top: auto; } .ceo-ad-cta-button { background: linear-gradient(90deg, #e3000f 0%, #ff3366 100%); color: white; border: none; border-radius: 50px; padding: 8px 15px; font-weight: bold; font-size: 11px; text-align: center; cursor: pointer; transition: all 0.3s ease; box-shadow: 0 4px 10px rgba(227, 0, 15, 0.3); flex: 1; margin-right: 8px; font-family: Arial, sans-serif; position: relative; overflow: hidden; box-sizing: border-box; } .ceo-ad-cta-button:before { content: ''; position: absolute; top: 0; left: -100%; width: 100%; height: 100%; background: linear-gradient(90deg, transparent, rgba(255, 255, 255, 0.3), transparent); transition: 0.5s; } .ceo-ad-cta-button:hover:before { left: 100%; } .ceo-ad-cta-button:hover { transform: translateY(-2px); box-shadow: 0 6px 15px rgba(227, 0, 15, 0.4); } .ceo-ad-urgency-badge { background: #e3000f; color: white; font-size: 8px; font-weight: bold; padding: 6px 8px; border-radius: 4px; animation: ceo-ad-pulse 2s infinite; font-family: Arial, sans-serif; white-space: nowrap; } @keyframes ceo-ad-pulse { 0% { transform: scale(1); box-shadow: 0 0 0 0 rgba(227, 0, 15, 0.7); } 70% { transform: scale(1.05); box-shadow: 0 0 0 5px rgba(227, 0, 15, 0); } 100% { transform: scale(1); box-shadow: 0 0 0 0 rgba(227, 0, 15, 0); } } .ceo-ad-floating-element { position: absolute; z-index: 1; } .ceo-ad-circle-1 { width: 60px; height: 60px; border: 2px solid rgba(227, 0, 15, 0.08); border-radius: 50%; bottom: 15px; left: 15px; animation: ceo-ad-float 6s ease-in-out infinite; } .ceo-ad-circle-2 { width: 30px; height: 30px; background: rgba(227, 0, 15, 0.05); border-radius: 50%; top: 50px; right: 30px; animation: ceo-ad-float 4s ease-in-out infinite; } @keyframes ceo-ad-float { 0%, 100% { transform: translateY(0); } 50% { transform: translateY(-8px); } }
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(function() { var adContainer = document.querySelector('.ceo-ad-300x300'); var ctaButton = document.querySelector('.ceo-ad-cta-button'); var features = document.querySelectorAll('.ceo-ad-feature'); adContainer.addEventListener('click', function() { window.open('https://sheet.theceo.in/get-featured-in-the-ceo-magazine/', '_blank'); }); ctaButton.addEventListener('mouseover', function() { this.style.transform = 'translateY(-2px)'; }); ctaButton.addEventListener('mouseout', function() { this.style.transform = 'translateY(0)'; }); features.forEach(function(feature) { feature.addEventListener('mouseover', function() { this.style.transform = 'translateY(-2px)'; }); feature.addEventListener('mouseout', function() { this.style.transform = 'translateY(0)'; }); }); })();

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