Abhay Hanjura’s Culinary Revolution: Crafting India’s Favorite Food Experience with Licious

In the dynamic landscape of entrepreneurship, there are ventures that not only seize market share but also capture the affection of millions. Abhay Hanjura, a visionary entrepreneur leading a passionate team, embarked on a quest to establish ‘Licious’ as India’s most cherished food brand. Since its inception in 2015, Licious has been reshaping the narrative around meat, seafood, and egg consumption in India. Alongside his co-founder Vivek Gupta, Abhay Hanjura has orchestrated a transformative journey, enriching consumer experiences and revitalising the meat and fisheries ecosystem across the nation.

The Journey Commences

Abhay Hanjura’s path to becoming a trailblazer in the food industry is a tale of inspiration. Hailing from Jammu, he ventured to Bengaluru in 2004 to pursue a degree in biotechnology. His early professional forays into insurance risk management and the BFSI sector provided invaluable insights into the realm of business.

Fate intervened when he crossed paths with Vivek Gupta, a Chartered Accountant drew to Bengaluru’s opportunities. Together, they conceived the idea of revolutionising meat, seafood, and egg procurement and delivery through an innovative app. Despite initial apprehensions, the duo’s unwavering belief in the venture’s potential emboldened them to take the plunge.

The Licious Narrative Unfolds

From its modest beginnings with a five-member team, Licious has grown exponentially, attracting investments totalling approximately $489 million. A pivotal moment arose during the COVID-19 pandemic, where Licious exhibited remarkable resilience, witnessing a remarkable 300% revenue surge amidst adversity.

Licious has successfully catered to the discerning tastes of over 5 million customers across 20 Indian cities, a testament to its commitment to quality and innovation. The company had expanded its workforce to encompass approximately 3,500 dedicated employees, underscoring its profound impact and rapid expansion.

A Multifaceted Odyssey

Abhay Hanjura’s professional journey spans diverse roles in leading organisations, including Futurisk Insurance Broking Co. Pvt. Ltd., where he served as Head of Business Intelligence. His expertise encompasses liability and casualty, business management, and beyond.

Academic Brilliance

Abhay Hanjura’s educational journey is equally illustrious, marked by a fellowship in reinsurance, risk management, and various other disciplines from the Indian Institute of Insurance. Notably, he attained the highest marks in reinsurance nationwide. Additionally, he holds a BBM in HR, Marketing, and Finance from Sri Bhagawan Mahaveer Jain College, Bangalore University, and LOMA (Level 1 Associateship in Life & Health).

Accolades and Honors

Abhay Hanjura’s relentless pursuit of excellence has garnered numerous accolades, including features in prestigious lists such as Business World 40 Under 40 and Fortune Magazine’s 40 Under 40. He was a finalist for the EY Entrepreneur of the Year in 2021, further underscoring his significant contributions to the business landscape.

His remarkable achievements extend to being recognised by The Economic Times in their 40 Under 40 list and Entrepreneur Magazine’s 35 Under 35. GQ has also acknowledged his influence, naming him among the 30 Most Influential Young Indians in 2022 and previously featuring him in their 50 Most Influential Indians in 2019.

Abhay Hanjura’s journey epitomises the spirit of innovation and perseverance, from his humble beginnings as a biotechnology student to co-founding Licious, a company that has revolutionised India’s culinary scene. His story serves as a testament to the boundless potential of Indian entrepreneurs and their enduring impact on the global business landscape. As he continues to steer Licious towards greater heights, Abhay Hanjura exemplifies how chasing one’s dreams can indeed yield extraordinary success.